Our homepage redesigns highlighted value propositions and visualized thought leadership breadth and depth.
Our 2023 brand campaign recognized true moments of nursing excellence in order to visualize the benefits of optimized time.
Our 2022 marketing goals were brand awareness: unifying dozens of point products into a “one symplr” message.
Our homepage designs highlighted value propositions and celebrated real people in order to visualize tangible human impact.
Our homepage design updates combined isolated product screenshots with real people to create rich and dynamic visual narratives.
At symplr, we delivered over 1,000 projects per year by leveraging dozens of templates and design systems across all mediums and channels — social, digital, print, reports, eBooks, various thought leadership pieces — that we could use in hundreds of weeklong sprints throughout the year.
We evolved symplr’s design language and deployed it in a new template library, first prioritizing performance & outbound media (digital, social, paid, agile).
We launched the library on a new self-serve, on-demand Ad Builder tool for non-Creatives.
In longer sprints, we stretched these templates into rich 3D/event design in order to maximize Symplr’s floor presence at numerous annual trade shows and events:
We evolved the design templates for long-form design and thought leadership approaches:
This elevated our creative across eBooks, thought leadership pieces, & various reports.
In 2022, we fulfilled over 1,900 projects — web, organic/paid social, email, digital/print ads, sales collateral, video & event creative.
➞ Aligned Marketing KPIs with large creative efforts across millions in paid media
➞ Tactically engaged with ~150 creative projects per month
➞ Built a library of branded video templates to elevate growth, product, and brand marketing visuals
➞ Built branded template library for high volume use across dozens of asset classes
➞ Established self-serve Template technology for non-Creatives to build assets in realtime
➞ Sourced, procured, launched company-wide DAM solution (Digital Asset Manager)
➞ Orchestrated an elevated creative approach for 6 major trade show events
➞ Formed and managed an agile $100,000-300,000 annual production budget
➞ Managed inherited team of 2-3; HM on 2 addl roles; partnered w Editorial & Operations
➞ Instituted & refined significant operational processes for efficiency and management
➞ Building library of branded headlines to elevate growth, product, brand marketing voice
➞ Sourced, hired, and managed external vendors and freelancers
